Digital Culture (Arts and Design Studies) (BA)

The School of Arts, Media and Engineering offers a first of its kind BA in digital culture. The degree program is for students who are interested in helping shape the future creative uses of digital technology in day-to-day living. Digital culture majors learn to go beyond merely using digital tools; they develop the ability to program media and integrate computational systems with everyday physical human experience. This dynamic curriculum not only prepares students with tangible skills in cultural media but also with the critical-thinking skills that enable understanding of the broader impact of technologies on life and culture.

Graduates interested in continuing their education are well prepared to apply for the top interdisciplinary new media programs in the nation.

Digital Culture - The Arts and Design Studies Concentration

The program is for students wishing to integrate transdisciplinary studies in design and the arts into new media applications.

Students complement their knowledge of new media with broad-based transdisciplinary studies in design and the arts.

Degree Offered

Digital Culture (Arts and Design Studies) (BA)
Design & the Arts, Herberger Institute for


Major Map

A major map outlines the degree’s requirements for graduation.

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Application Requirements

All students are required to meet general university admission requirements.

Affording College

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Financial Aid
ASU has many financial aid options. Almost everyone, regardless of income, can qualify for some form of financial aid. In fact, more than 70 percent of all ASU students receive some form of financial assistance every year.

Career Outlook

Upon graduation, digital culture students have a wide array of career opportunities in new media involving the fields of:

  • communications (CISCO, Google, Facebook)
  • computing (Apple, Microsoft)
  • gaming and entertainment (Industrial Light and Magic, Electronic Arts, Pixar)
  • media arts (engineering multimedia shows, video and sound production)

The digital culture curriculum also prepares students for roles in the development of modern media systems that address complex sociotechnical problems, such as:

  • diagnostic, monitoring, and assistive cyber-physical tools and systems that can be used by health care providers
  • new systems for collaborative, participatory content creation and sharing
  • social networking and reflection tools for promoting sustainability
  • systems for interactive, adaptive learning and computational assessment in educational organizations

Graduates of the digital culture program who are interested in continuing their higher education will be well prepared to apply for admission to the top interdisciplinary new media programs in the nation, including the graduate programs through the School of Arts, Media and Engineering at ASU.

Digital culture alumni have received job opportunities in:

  • audio and video
  • engineering
  • graphic design
  • illustration
  • iOS development
  • journalism
  • programming
  • software engineering
  • special effects
  • 3D modeling and fabrication
  • visual media

Example Careers

Students who complete this degree program may be prepared for the following careers. Advanced degrees or certifications may be required for academic or clinical positions. Career examples include but are not limited to:

Career*growth*median salary
Multimedia Artists and Animators6%$63,630
Art Directors2.4%$85,610
Art, Drama, and Music Teachers, Postsecondary10.8%$64,300
Broadcast Technicians-6.5%$36,560
Computer Network Architects8.7%$98,430
Computer Network Support Specialists7.5%$61,830
Computer and Information Research Scientists10.7%$108,360
Computer Systems Analysts 20.9%$82,710
Web Administrators 3.3%$83,410
Craft Artists0.6%$31,080
Designers, All Other6.2%$49,310
Architectural and Engineering Managers 2%$130,620
Film and Video Editors 17.6%$57,210
Fine Artists, Including Painters, Sculptors, and Illustrators3.1%$43,890
Graphic Designers1.4%$45,900
Information Technology Project Managers 3.3%$83,410
Commercial and Industrial Designers 2%$64,620
Music Composers and Arrangers3.2%$48,180
Music Directors3.2%$48,180
Artists and Related Workers, All Other0.4%$58,250
Media and Communication Workers, All Other10.3%$45,860
Sound Engineering Technicians7.6%$49,870
Set and Exhibit Designers6.8%$49,810
Video Game Designers 3.3%$83,410
Web Developers 26.6%$63,490

* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  • Bright Outlook
  • Green Occupation

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